Gear · General · Tech

Ding meets Bling! Engineered Cycling Bells by Lezyne

Bells are gaining popularity at a rapid pace across all aspects of cycling. Our newly introduced Classic Brass Bell and Classic Shallow Brass Bell mixes timeless styling with modern CNC machining to create a masterpiece of design and function that will complement any type of bike. Our bell domes are machined from a bar of brass, stamped… Continue reading Ding meets Bling! Engineered Cycling Bells by Lezyne

Events · General

Urban-Ultra Coast to Coast Cycle Challenge 2017 – Limited Spaces left

DON’T MISS OUT … LIMITED PLACES LEFT for the Urban-Ultra Coast to Coast Cycle Challenge 2017 In collaboration with Dubai Roadsters, this unique, non-competitive cycle challenge takes you east from the coastal Sharjah lagoons, through the stunning Hajar Mountains across to the east coast of Kalba and then north all the way to Fujairah and… Continue reading Urban-Ultra Coast to Coast Cycle Challenge 2017 – Limited Spaces left

Gear · General

In the Field – MAAP’s new Collection

  Come by the Store and check them out or email monty@wbs.ae A new collection for a new season featuring light-weight, aero and breathable apparel made to move with you across the Southern and Northern Hemisphere. Huddled together with Italy, Croatia, Hungary, and Austria, Slovenia is Europe’s quiet cycling classic. Ten of us in total, from different parts… Continue reading In the Field – MAAP’s new Collection

General

Ceramicspeed Introduces World’s Fastest Chain Coating

The UFO Drip Chain Coating is not only a new product, it is an entirely new category of product. The world’s first bottled chain coating initiates a drivetrain efficiency revolution. After more than 4,000 hours of lab and field testing, Friction Facts and CeramicSpeed now introduce the world’s fastest bottled chain product.  UFO Drip Chain… Continue reading Ceramicspeed Introduces World’s Fastest Chain Coating

General · Meet the Team

Meet the Team – Clinton

Which Bike do you currently ride?   Scott Foil Premium : Instagram   Shimano Dura Ace Di2 Groupset Shimano Dura Ace Pedals Quarq Elsa RS Powermeter (53/39t) Profile Design 1/Fifty Wheelset Profile Design Vise Kage Water Bottle Holders Profile Design Drive Wrap Bar Tape Schwalbe Pro One Tubeless Tires Silca Speed Balance Kit Ceramicspeed Coated Bottom Bracket Ceramicspeed… Continue reading Meet the Team – Clinton

Dream Bikes built by Wolfi's · Samee's builds

Samee’s builds – Lightweight Urgestalt Disc

The new URGESTALT DISC opens a new chapter for Lightweight in the construction of bike frames. The initial idea was as simple as it was challenging as the frame is the essential link between the wheels and the rider. Key aspects of these developments were most efficient power transmission, best directional stability and maximum stiffness. For the… Continue reading Samee’s builds – Lightweight Urgestalt Disc

Brands · General · Road Bikes

Simon Yates Rides into Paris in White

After last year’s success of his brother Adam at le Grand Boucle, it is his twin brother, Simon who looks like to win the jersey of the best young rider today. Barring any misfortune on the last stage they would become the first brothers to win back to back the white jersey at the biggest… Continue reading Simon Yates Rides into Paris in White