The new kit will act as a catalyst to drive awareness for Team Sky leading the way in inspiring people to make simple, everyday changes to stop our oceans drowning in plastic. The kit will be showcased at the Tour de France (July 7th–29th), where Team Sky riders will wear a bespoke version jersey at the Team presentation, that has been exclusively developed from plastic material that has been redeemed from our Oceans.
The special-edition kit, which features an orca on the back of the jersey, aims to drive awareness and understanding of Sky Ocean Rescue (SOR) to the cycling community and beyond, as well as ensuring Team Sky stands out in the peloton.
With 8 million tons of plastic entering the ocean every year, Sky has committed itself to eliminating single-use plastic from its business. And is using its considerable visibility to draw attention to this growing environmental disaster. By simply eliminating packaging in the supply to Team Sky’s Tour de France team we will save some 12,000 polybags.
Sir David Brailsford, Team Principal, Team Sky, said: “We want to encourage people across the world to think about their own use of plastic and make changes in their everyday life. We are all in a position where we can make a difference.”
“At the upcoming Tour de France, the Team will be wearing a striking new kit design to highlight the issue to a global audience of millions. We want to encourage people across the world to think about their own use of plastic and make changes in their everyday life. We are all in a position where we can make a difference.”
Steve Smith, Brand Manager at Castelli, said: “The Sky Ocean Rescue project has been an impetus for us to find new ways to reduce our use of single-use plastic and to look at our sustainability in new ways. We’re testing new packaging with the Team Sky Tour de France kits that will make its way into our collection and potentially save 4 million polybags per year. We hope that the daily reminder during July will help other companies re-think what they can do to reduce their impact.”
Contribute to the dialog with hashtag #PassOnPlastic