General

Wolfi’s Bike Shop – How it all began

When recently redesigning our company logo with the help of Phishface, we asked ourselves the question, where did our journey start?

Well it all started back in 1988 in a small town in the Black Forest area of Germany, where the “one man show” known as Wolfi’s Bike Shop was born in the car repair workshop of my brother.
What started out as a small business selling and repairing bikes, soon flourished from an after-work activity to become a full-time job.

Business has grown every year since, to the stage today, where we employ around 40 people working in our Team. Several moves and changes of location have also occurred over the years and we now have our shop in South West Germany in the town of Heitersheim – in the heart of the Black Forest – where the famous cake of the same name come from.

It’s a beautiful location set on the border of France/Switzerland/Germany surrounded  by the Voges Mountains in France on one side and the black Forest on the German side.

A truly beautiful area for cycling and a regular stage location for the TOUR de FRANCE.
After visiting family in Dubai in the late 90’s we decided in 2002 to make the move and open a bicycle store in the desert.
Look at the below photos of our early days in Dubai

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A lot has changed since the move to Dubai.
With 30 Staff members to date we can offer over 150 years of experience to answer all your questions. Our people are all united by passion, going all in together to achieve our goal and that is to be the best bicycle shop in the world. It is our passion for the sport that drives us on a day-to-day basis to be able to offer you, the customer, something we like to call a “Wolfi’s Bike Shop Experience”.

With dedication, commitment and team spirit we continuously innovate to establish new benchmarks in everything we do. It’s our impulse and attitude that is truly dear to our hearts. No matter whether you are recreational rider looking for that leisure bike or a sportsman looking for the best equipment, we want to engage with you in a long lasting relationship.

Feel free to visit us when you are visiting Dubai. We offer good company, great Coffee and a smile.

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